US Healthcare Leaders Weigh in on Home Centered Cancer Care

Reimagine Care
November 15, 2021

6 in 10 top healthcare leaders are "extremely" or "very open" to making home-centered cancer care a reality at their healthcare organizations, according to a new survey conducted by Reimagine Care and reported in Managed Healthcare Executive.

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The survey also found that 71% of executives agree that"we need to be considering home-centered oncology care now." Even more significantly, 60% of surveyed executives expressed concern their organizations may fall behind if they don't make the shift to home-centered cancer care in the very near future.

The survey, conducted by a healthcare market research firm, reached C-level and VP-level decision-makers at academic medical centers, regional community health systems, and cancer specialty hospitals. It explored healthcare executives' attitudes towards home-centered cancer care and their perceptions of market drivers and key barriers to adoption. 

"These survey results illustrate the urgent need to give patients a new path to receiving cancer drugs and supportive cancer care during an exceptionally challenging and emotional-draining time in their lives," said Aaron Gerber, MD, co-founder and CEO of Reimagine Care. "The data shows healthcare executives already see home-centered cancer care as a great fit for many patients because it offers a better experience and more affordable, safer care.The executives we surveyed and those we have spoken with across the country have told us that the shift to home-based cancer care is inevitable and possible – and that they see these home-centered alternatives as an opportunity to differentiate themselves from competitors while growing their share in a critical and competitive service line." 

Key survey findings include:

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